Right after Black Friday comes Small Business Saturday on November 25. You’ve probably noticed retail businesses offer a lot of deals on this day over the years and wondered how your non-retail company can take part. It’s a common misconception that Small Business Saturday is only reserved for Main Street retail shops, but service provides can enjoy the fun, too.
Because this day falls right in the middle of the holiday season towards the end of the year, it’s the perfect time for you to reach out to your customers, support other businesses, and get everything ready for the holidays…and even tax season. Here are some lucrative ways you can take part in Small Business Saturday this year.
Send Holiday Cards to Clients
Why wait until mid-December to send out last-minute holiday cards? Use Small Business Saturday as a time to accomplish your holiday tasks. Send personalized, or even handwritten, cards to your best customers or clients to remind them you are thankful for their business. This will keep your clientele thinking of your services while retailers are fighting for their attention.
Express your Support for Other Small Businesses
One of the best things you can do to is position your company as one that supports small businesses. You can do this by sending out an email newsletter to your subscribers to commemorate the day and encourage them to shop from small businesses. Social media is also a great place to do this. Post about local events or small businesses you like in your area. You can also remind your customers about your services.
Have an Open House
Does your company have a physical location? This day is a great opportunity to attract more people to your office. Consider offering entertainment or free coffee to people on Small Business Saturday. Even if you don’t have physical products to sell, just getting people in the door can expand your reach on a day where people are already looking to support local businesses.
Team Up With Small Businesses
Just because you don’t have a retail business doesn’t mean you can’t benefit from increasing traffic. Why not try to partner with nearby restaurants or stores? Try to set up a deal where you can offer coupons or place signs at stores in your community.
Participate in Local Events
Find out if any Small Business Saturday events are being organized in your area. If so, consider sponsoring an event or setting up a booth. This is an effective way to network with potential customers and prove you are active in your local community.
Organize Your Taxes
Tax season may be the last thing you want to think about, but it’s inevitable. It’s just around the corner, which means it’s the perfect time to prepare so you aren’t scrambling at the last minute. You don’t need to worry about the holiday rush like retail stores, so take advantage of this and organize important documents now.
Don’t miss out on the buzz you can create for your brand on Small Business Saturday. Follow these tips to make this day count!